[DOWNLOAD] "Senior Level Business Student College Selection Factors (Manuscripts)" by Academy of Educational Leadership Journal # Book PDF Kindle ePub Free

eBook details

Title: Senior Level Business Student College Selection Factors (Manuscripts)
Author : Academy of Educational Leadership Journal
Release Date : January 01, 2004
Genre: Education,Books,Professional & Technical,
Pages : * pages
Size : 212 KB

Description

ABSTRACT This research, completed in 2001, identifies market segments based on students' classification of influence variables affecting their selection of a particular university: Stephen F. Austin State University. This study has identified through the use of factor analysis, seven groups of student selection factors, which meet preestablished statistical criteria. The seven groups of student selection factors were analyzed and assigned descriptive names. The two largest student segments, each comprising 25.4%, were named quality of lifers and local scholars. The other 49.2 % were divided among five smaller student segments named recruits, socialites, advice seekers, value seekers, and location seekers.